jocathell

Revenue gains with AI are still aspirational. Last August, I wrote about MIT’s finding that 95% of enterprise AI pilots fail to deliver measurable ROI and what that meant for professional services marketers. You can read that post here . The response was strong, which told me the question is real and the pressure is not going away. Deloitte’s freshly published 2026 State of AI in the Enterprise  report, based on a survey of 3,235 senior leaders across 24 countries, confirms that the gap...

Technology can accelerate execution. Judgment, however, still belongs to us. Over the past year, I have watched organizations invest significant time and money in AI training. Teams are learning prompts, experimenting with tools, building workflows, and comparing platforms. All of that is useful. It signals curiosity and momentum. At the same time, I keep wondering whether we are skipping an essential step. AI does not struggle because someone typed the wrong command. It struggles when the...

If AI is mediating decisions, marketers need to understand the layer in between. Last week, researchers at Microsoft published findings on a tactic they’re calling AI recommendation poisoning . On the surface, it reads like a cybersecurity story. Hidden prompts embedded in links, AI memory manipulation, and malicious actors nudging assistants to remember certain preferences. But if you’re a marketer, this is not just a security headline; it’s a preview of the next competitive arena. Let’s...