How marketers can use AI to write faster, smarter, and still sound human

Using AI to write smarter and stay authentic.

This post is part of a new Partnered Intelligence series exploring practical AI tools for professional-services marketers. Over the coming weeks, I’ll share how different categories of tools — from PR and content to design, video, and business development — can support specific marketing needs. Each post highlights tested tools that help busy teams work faster and more creatively without losing the human touch.

In professional-services marketing, content does a lot of heavy lifting. It builds authority, shapes reputation, and converts complex expertise into clarity. But creating it — consistently, across platforms — can drain even the most seasoned team.

That’s where AI can lend a hand. Used well, it’s not about shortcuts; it’s about scaling quality and freeing up time for strategy. Here are a few tools I’ve found especially valuable for content creation and copywriting.

ChatGPT

Best for: Brainstorming, outlining, drafting, and refining. Why it matters: Think of it as your creative strategist — always ready to help structure ideas, explore tone variations, or summarize research. Pro tip: Use it early in the process. Ask for “three ways to frame this insight for a law-firm audience” or “an outline for a thought-leadership article on emerging regulation.” Then edit ruthlessly — AI gives you clay, not marble.

Copy.ai

Best for: Quick marketing copy — ads, emails, landing pages, and social posts. Why it matters: The templates make it easy to spin up variants fast, especially when you’re A/B testing or refreshing campaign copy. Pro tip: Set custom brand-voice guidance within Copy.ai so tone and phrasing match your firm’s personality. It’s a great way to keep multiple contributors aligned.

 Jasper.ai

Best for: Long-form content and brand storytelling. Why it matters: Jasper stands out for its consistency. Once it learns your firm’s tone, it can help maintain that across newsletters, blog posts, and microsites. Pro tip: Use Jasper’s “Campaign” feature to plan multi-touch content — blog + email + social — all built from the same creative brief. Then layer in your edits for authenticity.

Grammarly / GrammarlyGO

Best for: Final polish — tone, grammar, clarity, and flow. Why it matters: Even strong writers need an extra pair of eyes. Grammarly helps ensure your content is readable, on-brand, and professional. GrammarlyGO goes further, suggesting rewrites that match your intent (persuasive, friendly, formal, etc.). Pro tip: Use it as your last step before publication, not your first draft.

Pulling It All Together

The secret to AI-powered content isn’t using more tools — it’s using a few well. Combine one drafting tool (ChatGPT or Jasper) with one refinement tool (Grammarly) and one distribution tool (like your CMS or CRM automation). Then document your process so everyone on your team can replicate the workflow.

🪶 Partnered Intelligence POV

AI shouldn’t replace your voice — it should help you find it faster. The best marketing leaders I work with use AI to break through inertia, test new tones, and get to that “yes, that’s it” moment more quickly.

If you’re experimenting with AI for content creation, start with one type of deliverable — maybe thought-leadership drafts or social post variations — and measure the time you save. Small wins build trust, and trust builds adoption.

👉 What about you? Which AI tools are helping you write smarter (not just faster)?