How marketers can use AI to create videos that inform, engage, and convert
- jocathell
- Oct 28
- 2 min read
This post is part of the Partnered Intelligence series exploring practical AI tools for professional services marketers. Each post focuses on a different marketing need — from PR and content to design, video, and business development — and highlights tools that can make your work faster, smarter, and more creative. Today’s focus is video and multimedia storytelling.
Video has become one of the most powerful ways to bring professional-services stories to life. Whether it’s explaining a complex concept, highlighting firm culture, or amplifying thought leadership, video builds trust and visibility faster than text alone.
The challenge? Time, resources, and production costs. That’s where AI can level the playing field — helping marketers produce compelling video content without a full production team. Here are some of the top tools I’ve found helpful for creating, editing, and optimizing video.
🎬 Animoto
Best for: Slideshow-style marketing videos and quick social promos.
Why it matters: Animoto makes it easy to combine photos, short clips, music, and text overlays into clean, professional-looking videos — perfect for event recaps, announcements, or thought-leadership highlights.
Pro tip: Use it to turn static marketing collateral (case studies, presentations) into short-form video summaries for LinkedIn or your website.
📽️ inVideo.io
Best for: Video editing and template-based creation.
Why it matters: It blends automation with flexibility, allowing marketers to create videos from text scripts or stock assets — no editing background required.
Pro tip: Use the built-in templates to keep your video style consistent with your brand. Add your logo, fonts, and brand colors once, then reuse across projects.
Best for: Turning blog posts or scripts into short videos.
Why it matters: Pictory can automatically generate engaging clips from your existing written content, complete with subtitles and stock visuals. It’s an easy way to repurpose long-form content into snackable formats for social media or newsletters.
Pro tip: Pair Pictory’s outputs with a human edit — tweak image choices and captions to align with your firm’s tone and professionalism.
📊 vidIQ
Best for: YouTube optimization and performance analytics.
Why it matters: This tool helps you understand what’s working — from keyword targeting to thumbnail design — so you can improve discoverability and audience engagement.
Pro tip: Treat this tool as your post-production strategy partner. Good SEO ensures the time you invest in video creation actually pays off.
🎯 Pulling It All Together
AI video tools can’t replace the heart of storytelling — but they can make storytelling more accessible. The real opportunity for marketers lies in rethinking workflow:
Repurpose existing assets into new formats.
Automate time-consuming editing tasks.
Test creative directions faster before investing in full-scale production.
When AI takes care of the busywork, your team can focus on crafting messages that truly resonate.
Professional-services firms may shy away from video because of time, cost, or perfectionism. But AI has changed the equation. You can now move from idea to publishable content in hours, not weeks — without sacrificing polish or professionalism.
I’ve seen firms spark huge engagement by sharing authentic, timely videos rather than waiting for those that are “production-perfect”. In today’s landscape, done and genuine often beats perfect and late.
👉Which AI tools are helping you bring your brand stories to life on screen?
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