How communicators can use AI to amplify credibility, polish, and reach

AI can be your communications partner.

This post is part of a new Partnered Intelligence series exploring practical AI tools for professional-services marketers. Over the coming weeks, I’ll share how different categories of tools — from PR and content to design, video, and business development — can support specific marketing needs. Each post highlights tested tools that help busy teams work faster and more creatively without losing the human touch.

In public relations, every word carries weight — and every hour seems to vanish faster than the last. Between press releases, media pitches, and executive messaging, communicators are being asked to deliver more, faster, and with flawless precision.

That’s where AI can quietly become your communications partner. Not a replacement for human judgment, but a reliable assistant for clarity, tone, and outreach. The key is knowing which tools truly enhance your work — and which simply add noise.

Below are a few I’ve found especially powerful for PR and communications workflows.

🪶 Grammarly & GrammarlyGO

Best for: Tone, clarity, and grammar refinement.

Why it matters: AI can help catch inconsistencies in tense, tone, and even intent — especially when you’re juggling multiple audiences (journalists, executives, and clients). GrammarlyGO adds an intelligent rewrite layer that adjusts phrasing for confidence, empathy, or formality with a single click.

Pro tip: Create “house-style” guidance within Grammarly to help your team maintain consistency across all press materials and client communications.

🗞️ PressPal.ai

Best for: Press release drafting and journalist outreach.

Why it matters: PressPal uses generative AI to craft structured releases and pair them with relevant media contacts. It can surface journalists covering similar topics, suggest angles, and even generate first-draft pitches.

Pro tip: Always edit before sending. AI can surface the story; you supply the credibility and nuance that journalists respect.

🤝 Prowly

Best for: Media database management and relationship tracking.

Why it matters: Think of it as a CRM for your media relations — with AI-powered writing assistance. You can build lists, track engagement, and measure coverage impact all in one platform.

Pro tip: Use its AI writing tools for the mechanical parts (summaries, distribution notes), but keep the human touch when nurturing long-term journalist relationships.

💡 ChatGPT

Best for: Brainstorming angles, anticipating questions, and reframing complex topics.

Why it matters: It’s a powerful thinking partner when you need to simplify complex ideas for press statements or client messaging.

Pro tip: Ask ChatGPT to “play journalist” — prompt it to challenge your release or Q&A for clarity, logic, and tone before going public.

✨ Putting It All Together

AI can help PR professionals reclaim time and sharpen strategy — but only if it’s used intentionally. I’ve found the best communicators treat AI as an editorial partner, not an autopilot. It’s great at drafts, diagnostics, and data; you’re still the storyteller.

Before adding a new tool, ask:

• Does it save me measurable time?

• Does it improve accuracy or polish?

• Does it respect our brand voice and editorial standards?

  
  

If the answer is yes on all three, it’s probably worth piloting. If not, skip it.

🧭 Partnered Intelligence POV

AI can’t replace instinct, relationships, or reputation — the three things that define great communicators. But it can help you protect your most finite resource: time.

I’ve watched PR and marketing teams transform their workflows simply by integrating two or three of these tools thoughtfully — starting small, testing carefully, and scaling what works.

👉 What about you? Which AI tools are showing up in your communications toolkit? I’d love to hear what’s working (and what’s not).